World Health Day is an internationally recognized day founded by the World Health Organization (WHO) and intended to highlight significant issues of the time. World Health Day has been celebrated every April 7th since 1950, the year it was instituted. Two years earlier, the WHO defined health as “the state of complete physical, mental, and social wellbeing and not merely the absence of disease or infirmity.” When talking about overall health and wellbeing, this definition remains the goal, which is why dacadoo’s #wecare strategy emphasizes all aspects of each person’s life.
Mental and Physical Health
As most of the world continues to grapple with the COVID-19 pandemic, now entering its second year, World Health Day feels more important than ever. This past year has highlighted for so many the importance of both physical and mental health. The two are inextricably connected, although exactly how and why still remains murky. Those who exercise, eat nutritious foods, limit alcohol consumption, and refrain from smoking are less likely to experience depression. Meanwhile, researchers at Aarhus University found that those suffering from mental disorders, such as depression, have a lower life expectancy than their peers.
How Daily Habits Impact Health
Every choice a person makes throughout the day, even the small ones, influences their health and wellbeing. Choosing a balanced breakfast at home over a sugary granola bar on the run may be okay if it happens once in a while, but if it’s an every-morning occurrence, it could affect health over time. These daily choices and habits matter more in the long run than most people realize.
This is exactly why dacadoo created a Digital Health Engagement Platform: to help policyholders make better, more informed decisions. The goal is to help them visualize their entire health picture because healthier policyholders reap innumerable benefits for life and health insurers down the road.
dacadoo’s Wheel of Life™
Wheel of Life™ is a digital health engagement platform that allows users to track habits and set goals as they strive to create a healthful life. The “wheel” includes seven different areas of wellbeing that, when combined in harmony, equal a happier life with less risk of overall mortality. Each section of the wheel is just as important as the other. Without restful sleep, one cannot meaningfully engage in activity, which is linked to physical health. Without mindfulness and self-control, mental wellbeing suffers.
Through push notifications and a built-in 24/7 smart digital coach, the platform consistently and purposefully engages users, increasing satisfaction, acquisition and retention for life and health insurers.
Health Risk Quantification
The dacadoo Digital Health Engagement Platform (DHEP) generates a Health Score between 0 and 1,000, which changes in real-time based on simple everyday choices entered into the Wheel of Life™. On the life or health provider’s end, the database can provide accurate health quantification for each policyholder through our Risk Engine’s method of modeling. Insurers have the option to combine our DHEP with the Risk Engine and offer lifestyle-based insurance products, dynamically priced policies (Pay-As-You-Live) and many other personalized offers.
This digital health platform connects policyholders with their insurers by taking the relationship from a purely transactional one to an alliance based on caring, trust and mutual benefit. It’s all part of the #wecare strategy at dacadoo.