In a competitive insurance market, capturing and then maintaining insureds’ engagement can be challenging. dacadoo has answered the challenge with technology solutions that offer proven results. Their Digital Health Engagement Platform (DHEP) with Wheel of Life™ allows insurers to build and maintain a relationship with their customers, and simultaneously learn more about their key audience. Insurers can then tailor their products and services to their customers’ personal needs.
There is a growing interest among consumers in protecting and improving their physical and mental health. In a recent study, 72% of respondents said they trust a life insurer to share their interest in living longer and being healthier. Insurers can capitalize on this opportunity by partnering with their insureds to help them achieve their health goals. By offering dacadoo’s Digital Health Engagement Platform with Wheel of Life™, clients see a market leader with a strong focus on health.
Benefits for Insurers
Implementing their technology solutions is proving to be a successful pathway for insurers. The DHEP enhances an insurance company’s brand image, helping them stand out in a crowded marketplace. This leads to higher acquisition rates as new customers are currently looking for insurance providers who share their health and wellness goals.
dacadoo’s technology has also proven to increase a client’s engagement with their insurance company. The DHEP measures the client’s health status in real-time and encourages them to actively manage their health and wellbeing in an easy and fun way. This increased engagement builds customer loyalty and trust.
Improving Customer Health
While dacadoo can improve business metrics, their health engagement solution is also improving the health of insured customers. In 2020, the average DHEP user who updated their values at least once during that year showed marked improvement in various areas.
Decreased Blood Pressure
Users of the Digital Health Engagement Platform, who suffer from hypertension decreased their systolic blood pressure by an average of 7.45 millimeters of mercury and their diastolic blood pressure by an average of 4.95 millimeters of mercury. Getting their blood pressure under control reduces their risk for heart disease and stroke, which are the leading causes of death in the U.S.
Decreased Resting Heart Rate
The resting heart rate among users improved by an average of 8.3 beats per minute. A normal resting heart rate for adults ranges from 60 to 100 beats per minute. Over time, a high resting heart rate can affect how one’s heart works and even increases the risk for cardiovascular disease. A lower resting heart rate indicates the heart is working efficiently.
Users with borderline or high cholesterol at the start of 2020 decreased their numbers by an average of 0.28 millimoles per liter. The more LDL, or “bad” cholesterol, is in the blood, the higher the risk of heart disease.
Increased Daily Steps
Those users who stayed physically active throughout 2020 increased their daily steps by 58% compared to 2019. Cardiovascular exercise such as walking helps people lose weight, lower their blood pressure, and can even improve cholesterol levels. Walking doesn’t just improve physical health. It has also been shown to boost energy and reduce stress.
Improved Recommended Sleep Time
The DHEP helped users get closer to the recommended 7 to 9 hours of sleep. Those who weren’t getting enough sleep increased their sleep time, while those who were oversleeping reduced their time in bed. Sleep deficiency is linked to many chronic health issues ranging from heart disease to diabetes, obesity, and depression.
dacadoo — It’s All About You!
dacadoo’s proven Digital Health Engagement Platform provides the technology tools customers are looking for in their insurance providers. Learn how businesses and their clients can benefit from their products and services. Contact dacadoo today!