Whether your consumers love grocery shopping or find it a chore, one thing’s for sure: the overwhelming array of products and product data available can make healthy shopping an arduous task. But what if retailers could make the process easier by offering personalized, science-backed guidance? This idea is at the core of Grocery Basket Score (GBS™). A pioneering, nutrition-first tool, GBS™ is a science-based system that automatically scores the nutritional quality of a shopper’s monthly purchases, delivering clear, actionable insights without any effort needed from the customer. In this first part of a 2-part blog series, we’re going to look at how GBS™ allows retailers to become trusted partners in their customers’ health, driving engagement and customer loyalty in the process.