Bancassurance, once primarily a sales-led distribution channel, is undergoing a major digital transformation. 2025 has seen it evolve into a data-driven, customer-centric process that’s shifting its focus from mere product distribution to broader health engagement and personalized wellness. This change is reshaping how financial institutions and insurers collaborate, moving them toward a future where insurance is far more smoothly integrated into everyday financial decisions. In this article, we’ll examine the trends driving this change, the rise of embedded insurance, and how platforms like dacadoo are accelerating the process.