dacadoo signed a cooperation agreement with the Medical Fitness Association (MFA) in USA
The Swiss company dacadoo developed and operates a digital, mobile health engagement solution including the world-wide patented Health Score that enables people to lead a more active and healthy life by tracking, managing and benchmark their health and wellbeing in an easy and fun way on their smartphones. dacadoo applies motivational techniques from online games, social features from social networks and personalized feedback to engage people to remain active. The award winning company announced today that it signed a cooperation agreement with the renown Medical Fitness Association (MFA) in the United States with the aim to provide access to dacadoo to its more than 10,000 members of the MFA partner program and organize a large MFA fitness challenge with sponsored prizes for the winners that will be celebrated during the annual MFA conference in Orlando in November 2015.
Peter Ohnemus, Founder, President and CEO of dacadoo commented “The dacadoo Health Score solution fits perfectly well into Medical Fitness and therefore, this collaboration with the well- recognized MFA association makes perfect sense and I am looking forward to see the level of interest and engagement in the challenge we’ll be organizing for the members of the MFA”. Robert Boone, President & CEO of the Medical Fitness Association, added: “We are excited to be working with such an innovative company as dacadoo and introducing their digital, mobile health engagement solution to our network of wellness and fitness facilities in the United States and 11 other countries. dacadoo has the potential to revolutionize the fitness industry through gamification which will help attract otherwise hard to reach populations. The Medical Fitness Association members help people take control of their lifestyle choices to optimize their health throughout the various stages of life. By incorporating a medically integrated approach to fitness, we are able to successfully work with healthy, fit individuals to those with long term chronic diseases or injury. dacadoo’s program is ideally suited to help us work with members across this spectrum to keep them engaged and motivated to continually improve their health through exercise”.
About the Medical Fitness Association
The Medical Fitness Association, a non-profit organization, was formed in 1991 to assist medically integrated health and fitness centers achieve their full potential. The Association is a professional membership organization whose mission is to ascertain and respond to the needs of medically integrated centers throughout the world. The Medical Fitness Association is 100% focused on medical fitness, and is the first association to have focused on hospital fitness and wellness. The Medical Fitness Association provides service and support to medical fitness professionals by providing industry guidelines, continuing education programs, outcome data and benchmarks, facility certification, networking opportunities, and ongoing research.
More information on: www.medicalfitness.org
About dacadoo
The dacadoo mobile health engagement solution enables individuals to track, manage and benchmark their health and wellbeing in an easy and fun way on their smartphones. dacadoo calculates a personal Health Score, a scientifically calculated number from 1 (low) to 1,000 (high). The Health Score works as an indicator and moves up or down in real-time, depending on how body values, emotional wellbeing and activities (exercise, nutrition, stress and sleep) change. To help individuals remain engaged, motivation techniques from behavioral science and online games, social and collaborative features from social networks, and personalized feedback are applied. The award-winning company is working with strategic partners from the various key industry segments to bring this solution to the global mobile health market. dacadoo has its headquarters in Zurich, Switzerland.
More information on: www.dacadoo.com
Press contact:
Manuel Heuer, COO dacadoo ag,
Tel.: +41 44 251 23 23,
Email: manuel.heuer@dacadoo.com
www.dacadoo.com
http://blog.dacadoo.com
https://twitter.com/dacadoo
