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Promote healthier lifestyles among members to mitigate risk, increase sales, and reduce customer churn.

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Switzerland, 19 May 2026 – dacadoo, a Swiss-based global leader in customer engagement through its digital health engagement platform in preventative health, has entered a strategic partnership with Bradesco Vida e Previdência in Brazil.  As part of the...

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Generali Hellas has launched pioneering digital health engagement app, My Health IQ, in conjunction with dacadoo

• 3 minutes read

Athens/Zurich – Generali Hellas Insurance Co., in partnership with leading Swiss Insurtech, dacadoo, has released an innovative digital health engagement platform to encourage their insured members to adopt a healthier lifestyle.

Generali Hellas is the sixth largest insurance company in Greece, with a presence in the country since 1886. Through their new health engagement platform My Health IQ, they aim to improve the wellbeing of their customers, encouraging their active involvement in the adoption of a healthier lifestyle.

dacadoo, with headquarters in Zurich, Switzerland, develops and operates a mobile-first digital health platform that helps people live healthier and more active lives through a combination of motivational techniques from behavioral science, gamification principles and social networking, as well as artificial intelligence and automated coaching.

Utilizing the cutting-edge technology provided by dacadoo, Generali Hellas is now offering its customers an elevated customer experience, encouraging greater engagement by offering an effective method to monitor and improve their physical and mental health, based on a scientifically validated methodology. Generali Hellas, in its commitment to enhance and protect the lives of its insured, and provide them with smart and simple solutions, released their My Health IQ app in Greece in November 2020.

An ideal partnership

 “The use of digital technology and telematics in the insurance sector is an innovative and necessary step, as it effectively shifts the narrative from a risk-based approach to one focused on the premise of prevention and the promotion of good health. The new health app is part of our recently launched Generali Health Ecosystem, where digital tools and services provide added value and an overall elevated customer experience. As such, partnerships with leading players in the Insurtech sector, like dacadoo, are vital for the realization of our strategy to become Lifetime Partners to our customers”, notes Panos Dimitriou, CEO of Generali Hellas.

Regarding their partnership, Peter Ohnemus, President and CEO of dacadoo, says: “We are very pleased to work closely with Generali Hellas; it was a perfect match as we both strive for quality and innovation within our product offering. I’m glad to see them drive the insurance modernization and becoming integrated insurance operators by offering a customer-centric, digitally enabled approach to health and wellbeing. We are excited about the launch of My Health IQ, which I’m certain will be a huge success among their members in Greece, and I look forward to many more years of cooperation – ευχαριστώ!”

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Read our previously published press release on Generali and dacadoo’s partnership here.

About Generali Group

Generali is one of the largest global insurance and asset management providers. Established in 1831, it is present in 50 countries in the world with a total premium income of more than €69.7 billion in 2019. With nearly 72,000 employees, serving 61 million customers, the Group has a leading position in Europe and an increasingly significant presence in Asia and Latin America. The ambition of Generali is to be a Life-Time Partner to its customers, offering innovative and customized solutions thanks to an unrivalled distribution network. Learn more at https://www.generali.gr/en/

About dacadoo

dacadoo licenses its Digital Health Engagement Platform, including its Health Score, to Life & Health insurance operators (B2B), supplying Insurtech and health-tech solutions to over 35 of the top 100 Life & Health insurance operators globally. Available in over 15 languages, dacadoo’s technology is provided as a fully branded, white label solution or it can be integrated into customers’ products through its API. Through its ‘Connect, Score, Engage’ offering, dacadoo supports Life & Health operators to motivate their clients to lead healthier lifestyles through its SaaS-based Digital Health Engagement Platform. dacadoo also provides its Risk Engine, which calculates relative risk on mortality and morbidity in real-time. dacadoo has over 115 employees across locations in Europe, North America and Asia-Pacific and over 100 filed patents around their digital Life & Health solutions.

For more information, visit www.dacadoo.com

Contact: Rogier Keemink, [email protected]

Chief Operating Officer
LATEST PRESS RELEASES
dacadoo and Bradesco Vida e Previdência Partner to Bring Digital Health Engagement to Millions in Brazil
Population Health Partners and dacadoo Announce Strategic Partnership to Advance Digital Health Engagement and Outcome-Based Healthcare
dacadoo Celebrates 15 Years of Innovation in Digital Health Engagement 

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