Zurich, June 25, 2025 – dacadoo provides the technology behind H&B&Me, the innovative wellness app from Holland & Barrett, the UK’s leading health and wellness retailer. Recognised at the 2025 Retail Week Awards, the app has been celebrated for its use of behavioural science, personalised coaching and engaging features that support long-term lifestyle change.
A Holistic Approach to Personalised Wellness
Powered by dacadoo’s Digital Health Engagement Platform, H&B&Me offers a seamless, engaging wellness experience. Users benefit from:
- A lifestyle-based biological age assessment
- Personalised coaching and habit tracking
- Expert-led content covering sleep, nutrition, fitness and mental wellbeing
- Digital nudges based on behavioural science
Meaningful Health Impact Backed by Data
In a nine-week trial, 87% of H&B&Me users reported noticeable improvements in energy, mood, sleep and diet. The app’s ability to engage users and drive meaningful behaviour change demonstrates how technology can enhance population health outcomes.
“H&B&Me shows what is possible when science and innovation converge to support healthier lives,” said Peter Ohnemus, CEO of dacadoo. “This collaboration highlights how scalable, personalised wellness can deliver measurable value for both consumers and businesses.”
Supporting Business Growth Through Customer Engagement
H&B&Me is designed not only to improve health outcomes, but also to strengthen customer relationships and support Holland & Barrett’s wider business goals. By offering features such as personal goals, gamified challenges, personalised coaching, and in-app rewards, the app creates ongoing engagement that encourages repeat interactions across both digital and in-store channels.
This approach supports long-term loyalty by turning wellness tracking into a rewarding experience. It also helps deepen customer insights, enabling more targeted and effective marketing. As covered in:
- Retail Rewired – Gamified wellness features that drive retention and customer loyalty
- Health Tech World – Holland & Barrett’s strategy to evolve from retailer to long-term wellness partner
- Diginomica – The role of digital tools in delivering personalised experiences at scale
Through the integration of digital health and behavioural science, H&B&Me helps convert engagement into measurable business outcomes. These include increased customer lifetime value, improved retention, and stronger brand loyalty.
