Innovating Health and Wellness with dacadoo’s Digital Health Engagement Platform
Pakistan’s leading life-insurance
EFU Life Assurance is one of Pakistan’s premier life insurance companies, established in 1992. With a reputation for innovation and customer-centric solutions, EFU Life is a pioneer in introducing products and services tailored to meet diverse market and client needs. Having its head office in Karachi, EFU operates nationwide, catering to both urban and rural areas with a wide range of individual and corporate insurance plans.
The Challenge
EFU Life wanted to engage their customers beyond traditional insurance by educating them on managing their physical, mental, and lifestyle health. The company needed a solution to keep users actively engaged through gamification, rewards, and personalized health tracking while providing actionable, tailored insights for diverse demographics. Additionally, seamless integration with wearables was crucial for real-time tracking of health data. EFU Life aimed to incentivize behaviour changes with rewards for achieving health milestones, all while launching a competitive digital platform quickly to stay ahead in the market.
The Solution
In building out the WIN proposition EFU Life utilized dacadoo’s Digital Health Engagement Platform (DHEP) to address its challenges and deliver an innovative and engaging digital wellness experience to their customers. The proposition offers customers financial security through a life insurance policy, while enriching their wellness journey through DHEP features. By combining activity tracking, gamification, and data-driven insights, the DHEP experience encourages positive lifestyle choices that contribute to long-term health improvements.
The Outcome
The integration of dacadoo’s Health Engagement Platform into EFU Life’s WIN APP yielded impressive results, with increased user engagement through monthly challenges and personalized health tracking. EFU Life became one of the leading insurers in Pakistan to offer a comprehensive digital wellness solution, setting a new industry benchmark. The platform’s personalized insights and goal-setting features enhanced the user experience, while the quick six-month launch time ensured EFU Life maintained its leadership in digital transformation. By combining wellness with insurance, EFU Life strengthened customer loyalty and reinforced its reputation as an innovative, customer-focused leader in the market.
“We are pleased to have found a strong technology partner in dacadoo for our Wellness Program. Pakistan’s 230 million population with 60% under 30 years, presents a significant opportunity for us in the health and wellness space. By leveraging dacadoo’s expertise in these areas, we are confident of delivering an exceptional experience to our customers and help them achieve not only their financial goals but also improve their quality of life in their wellness journey, ensuring their physical and mental well-being.”
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