Key takeaways
- GBS™ opens the door to data-driven cross-selling and upselling by suggesting healthier add-ons in real time.
- Retailers can monetize nutrition data through partnerships.
- Strategic use of GBS™ builds differentiation and opens cross-industry collaboration with health brands and insurers.
- When paired with dacadoo’s DHEP, GBS™ becomes part of a larger behavior-driven engagement and revenue engine.
Smarter cross-selling and upselling through GBS™ insights
For years, retailers have relied on generic recommendations based on past purchases. If a customer buys pasta, for example, they get an offer for pasta sauce. Fair enough. However, while this can be effective, the approach is limited and often misses a key opportunity. Guiding the customer toward healthier choices boosts their basket value. GBS™ changes this dynamic.
Imagine a customer has a few unhealthy items in their cart. A GBS™-powered system could deliver a real-time, data-driven nudge: “Your basket score could improve by 12% if you add a bag of apples or a leafy green salad” and would come with a call-out on the suggested product’s fiber or vitamin content.
This not only increases the average basket value but also positions the retailer as a caring partner in the purchasing equation. The suggestion isn’t just about a product. It’s about a health benefit, and it instantly builds trust. It’s upselling with a purpose.
Data monetization and segment-level targeting
One of the major advantages of GBS™ lies in its ability to monetize customer insights. While a retailer’s own marketing team can use the data for internal strategy, the bigger opportunity comes from offering brands access to health-centric customer segments.
GBS™ allows retailers to move beyond basic demographics and create segments like “The Nutrition Novice” or “The Whole Foods Buyer.” These are more than labels. They’re powerful identifiers of consumer intent and health-driven behavior.
Wellness brands—from vitamin and supplement manufacturers to health food startups and even fitness services—are constantly looking for more precise ways to reach health-conscious consumers. With GBS™, retailers own the data and control the access. They can package these high-value audiences and sell premium targeting opportunities, whether for in-app advertising, co-branded campaigns, or digital promotions.
In this way, GBS™ turns nutrition insights into a new revenue stream: brands pay for the privilege of engaging directly with customers who have a demonstrated interest in healthier choices. Retailers don’t just sell products anymore. They sell access to healthier audiences.
Strategic partnerships: From retail to health ecosystems
GBS™ allows retailers to position themselves as key players in a broader health and wellness ecosystem, which invites opportunities for powerful, cross-industry collaborations . Imagine a partnership with a health insurer that offers members a discount or reward points for maintaining a high GBS™. The insurer benefits from healthier members and reduced long-term costs, while the retailer gains a highly engaged and loyal customer base.
Similarly, retailers can create co-branded loyalty campaigns with fitness apps, telehealth providers, or even pharmaceutical companies. A GBS™ score could be a key metric in a challenge like “Improve your health in 90 days,” with rewards offered by all participating brands. GBS™ becomes the new value channel—a shared language that connects a broad range of health-focused businesses and creates a smooth, holistic wellness journey for the customer.
In short, it allows retailers to move beyond their traditional role and become a key part of a customer’s health network, providing them with a defensible, highly differentiated position in the market.
GBS™ + DHEP = The full circle of engagement and monetization
While GBS™ is a powerful standalone tool, its full potential is realized when integrated with dacadoo’s broader ecosystem. The dacadoo Digital Health Engagement Platform (DHEP) unifies nutrition data with physical activity, sleep, and mental well-being metrics.
This integration provides a 360-degree view of the customer. A retailer can see how a high GBS™ score correlates with increased physical activity or better sleep quality, offering a more insightful view of customer health habits and commerce patterns.
This comprehensive data set offers untold commercial potential. A retailer could not only suggest healthier food options but also cross-promote with an affiliated running shoe brand or a fitness class subscription. With all this possible through a single API-driven platform that connects all aspects of a customer’s wellness journey, it transforms GBS™ into a full-circle engagement and revenue engine.
Conclusion
It should be clear by now that GBS™ is much more than just a metric, but it’s a potent strategic asset. It provides the missing link between a retailer’s loyalty program, the surging wellness market, and the power of personalization. Allowing retailers to move from purely transactional relationships to transformative ones, GBS™ unlocks a new world of commercial value—a future-proof solution that can make all the difference in the crowded retail marketplace.
To find out more about GBS™ and how dacadoo’s Digital Health Engagement Platform (DHEP) can help future-proof your business, you can contact us here.
