Innovating Health and Wellness with dacadoo’s Digital Health Engagement Platform
Pakistan’s leading life-insurance
EFU Life Assurance is one of Pakistan’s premier life insurance companies, established in 1992. With a reputation for innovation and customer-centric solutions, EFU Life is a pioneer in introducing products and services tailored to meet diverse market and client needs. Having its head office in Karachi, EFU operates nationwide, catering to both urban and rural areas with a wide range of individual and corporate insurance plans.
挑戦
EFU Life wanted to engage their customers beyond traditional insurance by educating them on managing their physical, mental, and lifestyle health. The company needed a solution to keep users actively engaged through gamification, rewards, and personalized health tracking while providing actionable, tailored insights for diverse demographics. Additionally, seamless integration with wearables was crucial for real-time tracking of health data. EFU Life aimed to incentivize behaviour changes with rewards for achieving health milestones, all while launching a competitive digital platform quickly to stay ahead in the market.
ソリューション
In building out the WIN proposition EFU Life utilized dacadoo’s Digital Health Engagement Platform (DHEP) to address its challenges and deliver an innovative and engaging digital wellness experience to their customers. The proposition offers customers financial security through a life insurance policy, while enriching their wellness journey through DHEP features. By combining activity tracking, gamification, and data-driven insights, the DHEP experience encourages positive lifestyle choices that contribute to long-term health improvements.
成果
The integration of dacadoo’s Health Engagement Platform into EFU Life’s WIN APP yielded impressive results, with increased user engagement through monthly challenges and personalized health tracking. EFU Life became one of the leading insurers in Pakistan to offer a comprehensive digital wellness solution, setting a new industry benchmark. The platform’s personalized insights and goal-setting features enhanced the user experience, while the quick six-month launch time ensured EFU Life maintained its leadership in digital transformation. By combining wellness with insurance, EFU Life strengthened customer loyalty and reinforced its reputation as an innovative, customer-focused leader in the market.
「当社のウェルネス・プログラムに強力な技術パートナーをdacadoo 。パキスタンの人口2億3,000万人の60％は30歳未満であり、健康とウェルネスの分野で大きなチャンスがあります。これらの分野でdacadooの専門知識を活用することで、私たちはお客様に卓越した体験を提供し、お客様が金銭的な目標を達成するだけでなく、ウェルネスの旅で生活の質を向上させ、心身の健康を確保できるよう支援できると確信しています。"
導入事例
dacadooのテクノロジーによってお客様がどのように変革したか、
その素晴らしい事例を確認してください。
Irish Life
Irish Life の MyLife は、アイルランド市場における最初のデジタルヘルスアプリです。
Seguros Bolivar
Seguros BolivarのBolivar Conmigo、統合ウェルネス・マネジメントで収益拡大を強化
Albertsons
顧客の健康増進：
アルバートソンズの
Sincerely Healthが
パーソナライズされた薬局と
ウェルネスソリューションを提供
グローバル銀行
大手グローバル銀行、革新的なゲーム化されたウェルビーイングプログラムでクロスセルを強化
Irish Life
Irish Life の MyLife は、アイルランド市場における最初のデジタルヘルスアプリです。
Seguros Bolivar
Seguros BolivarのBolivar Conmigo、統合ウェルネス・マネジメントで収益拡大を強化
Albertsons
顧客の健康増進：
アルバートソンズの
Sincerely Healthが
パーソナライズされた薬局と
ウェルネスソリューションを提供
