dacadoo develops and operates a comprehensive Digital Health Engagement Platform to motivate users to achieve and maintain healthy lifestyle habits. The platform combines motivational techniques based on behavioural science with functions from digital, automated health coaching, as well as online gaming and social networking, in order to activate and engage its users.
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Customer data-driven personalization is essential in modern business, tailoring products and services to individual preferences. This section underscores its growing importance and showcases how other companies harness the power of personalization.