dacadoo’s Digital Health Engagement Platform (DHEP) is a brand-owned customer engagement platform for health and wellness. It helps life and health insurers, pharmacies, grocers/supermarkets, retail banks, and healthcare organizations create digital health experiences that keep users engaged over time.
Unlike rewards-led wellness programs that rely mainly on points, discounts, or incentives, dacadoo’s DHEP motivates users through a broader engagement model. It brings together lifestyle behavior-change tools such as the dacadoo Health Score, Health Score Potential, personalized health coaching, gamification, social features, rewards capabilities, and science-backed health intelligence.
That may still sound like a lot. A simple way to understand DHEP is this: it helps people understand their health, know what action to take next, stay motivated, and return to the experience regularly.
With more than 16 years of experience in digital health engagement, dacadoo built DHEP to help organizations make health and wellness part of the ongoing customer relationship — not just a one-off campaign or standalone app.
For organizations, that means more opportunities to support loyalty, retention, prevention, and long-term customer value.
Key Takeaways
- ddacadoo’s Digital Health Engagement Platform helps organizations turn health and wellness into a continuous meaningful customer engagement strategy.
- It combines behavior-change tools such as Health Score, Health Score Potential, coaching, gamification, and rewards to support more personalized engagement.
- For users, DHEP helps make health easier to understand, act on, and stay motivated around over time.
- Its science-backed Health Score, supported by more than 400 million person-years of clinical data, helps make health guidance more credible and relevant.
- For organizations, DHEP can support stronger acquisition, engagement, retention, loyalty, and long-term customer value.
What is dacadoo’s Digital Health Engagement Platform (DHEP)?
dacadoo’s Digital Health Engagement Platform (DHEP) is a brand-owned customer engagement platform for health and wellness. It helps organizations create digital health experiences that are continuous, personalized, measurable, and built around long-term user motivation.
DHEP brings together health scoring, tracking, goals, gamification, rewards, content, personalized health coaching, Health Score Potential, personalized messaging, and analytics into one scalable platform. Organizations can use it as a white-label solution, through APIs, as SaaS, or through Health Score integrations.
In simple terms, DHEP brings together digital delivery, health intelligence, user engagement, and scalable platform technology so organizations can create health and wellness experiences that people return to over time.
The goal is not simply to offer another wellness app. The goal is to help organizations build an engagement layer that motivates users to return, understand their health, take meaningful lifestyle actions, and stay connected over time.
Why Digital Health Engagement has become a business priority
Many organizations already have health or wellness initiatives. The problem is that these initiatives often remain disconnected, short-term, campaign-based, generic, difficult to personalize, hard to measure, or separate from the customer relationship.
When a wellness program is treated as a one-off campaign, it is difficult to keep users engaged after the initial launch. It is also difficult to show long-term business value.
The question is no longer whether an organization can launch a wellness feature. The question is whether it can make health engagement relevant enough for people to return, participate, and build a relationship over time.
DHEP helps organizations turn health and wellness into a continuous customer engagement opportunity. This can support stronger customer insight, retention, loyalty, prevention strategies, and long-term value.
What does DHEP do?
DHEP is not just a list of features. It is a continuous engagement loop. It helps users move through a cycle of understanding, action, motivation, support, and return use.
Understand health and lifestyle status
At the heart of DHEP is dacadoo’s Health Score. Based on more than 400 million person-years of clinical data, the Health Score helps users make sense of complex health information through one simple indicator.
Instead of asking users to interpret dozens of disconnected data points, the Health Score gives them an easier way to understand their overall health and lifestyle status.
Track behavior and progress
Users can track activity and lifestyle data directly in-app or through a wide range of third-party devices and apps. This helps connect everyday behavior to a wider health and wellness journey.
Know what to do next
Automated messaging helps users understand their stats and suggests immediate actions, while time-based messaging and promotional banners guide users toward timely campaigns or relevant featured content. Through Health Score Potential, DHEP can also show users how much their Health Score could improve by completing a recommended goal, making the next best action clearer and more motivating.
Set achievable personal goals
After Health Score Potential highlights which goals may have the greatest impact on a user’s Health Score, DHEP helps users turn insight into action through achievable personal goals. Users can choose a goal recommended by Health Score Potential or select a different goal that better fits their lifestyle, priorities, or readiness. This flexibility helps users stay in control of their journey while still benefiting from personalized guidance. By making goals realistic and relevant, DHEP helps turn motivation into sustained engagement.
Participate in programs and content journeys
Organizations can include external partner programs or provide access to articles across a range of health and wellbeing topics. Content is most effective when it connects to the user’s profile, behavior, and next-best action.
Stay Motivated Through Multiple Engagement Drivers
DHEP supports engagement through Health Score, Health Score Potential, personalized coaching, goals, challenges, achievements, social features, timely recommendations, and rewards.
- Gamification: Challenges and achievements encourage friendly competition and participation.
- Social and sharing features: Friending, commenting, and sharing help create a sense of community.
- Points and rewards: Trigger-based incentives can reward positive actions and reinforce healthier habits.
- Health Score Potential: Users can see which lifestyle actions may matter most for improving their wellbeing.
- Hyper-personalized coaching: Timely prompts and guidance help users understand what to do next.
Receive AI-supported guidance
DHEP supports agentic AI coaching and conversational support to help users understand their progress, identify relevant next steps, and stay motivated with timely, personalized guidance.It makes health and wellbeing support feel more relevant, actionable, and continuous.
How dacadoo’s Digital Health Engagement Platform differs from wellness apps and rewards-led programs
Many digital health solutions focus on a single piece of the puzzle, such as a content library, a step tracker, or a rewards engine. dacadoo’s DHEP is designed to connect health intelligence, personalization, behavior change, motivation, and measurement in one integrated layer.
| Rewards-led wellness programs often focus on… | dacadoo’s DHEP focuses on… |
| Points, incentives, or discounts | Personalized motivation, Health Score, coaching, and rewards together |
| Reward redemption | Long-term lifestyle behavior change |
| Short-term participation | Continuous health and wellness engagement |
| Completing activities for incentives | Understanding health and taking meaningful next steps |
| Third-party branded programs | Brand-owned digital health experiences |
| Loyalty mechanics | Customer engagement, retention, loyalty, and long-term value |
| Feature | Generic wellness apps | dacadoo’s DHEP |
| Focus | Individual tracking | Continuous health engagement |
| Content | Generic health articles | Personalized journeys and recommendations |
| Deployment | Standalone app usage | Integration into broader digital ecosystems |
| Timeline | One-off campaigns | Ongoing engagement loops |
| Incentives | Rewards or points alone | Incentives connected to behavior and motivation |
| Data | Health data display | Health understanding and next-best actions |
DHEP should not be understood as only a wellness app, tracking dashboard, content library, chatbot, or rewards engine. Each of these tools can support engagement, but none is enough on its own to create sustained health and wellness participation. dacadoo’s DHEP brings these elements together into one continuous engagement layer, helping organizations support personalization, motivation, behavior change, and measurable customer engagement over time.
Why scientific credibility matters
Health and wellbeing data can be difficult for users to interpret. A person may track steps, sleep, nutrition, stress, and other lifestyle factors, but still struggle to understand what those signals mean together.
dacadoo’s Health Score helps simplify this complexity. It gives users one science-based score that helps them understand their current health and lifestyle status.
The Health Score is supported by more than 400 million person-years of clinical data. In simple terms, this means it is informed by a very large body of health and lifestyle evidence over time. That scientific foundation helps make the experience more credible for users and more trustworthy for organizations.
Digital health engagement solutions should not only be evaluated by their features. They should also be evaluated by whether they can sustain participation and demonstrate measurable impact.
- Healthcare costs: An independent University of Groningen study found that dacadoo’s DHEP was associated with an approximately 5% reduction in healthcare costs.
- Retention: Case studies report a 7x increase in retention after 30 days through loyalty and gamification mechanics.
- Activity: Platforms powered by dacadoo have seen a 62% increase in monthly active users.
- Global scale: dacadoo operates in 40 countries, supporting over 100 million eligible users with over 100 granted patents.
Who uses dacadoo’s Digital Health Engagement Platform?
dacadoo’s Digital Health Engagement Platform is built for organizations that want to use health and wellness as a customer engagement strategy, not only as a standalone wellbeing initiative.
Health insurers
Health insurers can use DHEP to support prevention, member engagement, healthier lifestyle behaviors, care-gap awareness, and more frequent interaction outside claims or care episodes. Over time, sustained engagement may also support claims-cost management by encouraging healthier behaviors, earlier intervention, and more continuous member participation.
Life insurers
Life insurers can use DHEP to strengthen policyholder engagement and create touchpoints beyond underwriting, policy issuance, or renewal. By connecting Health Score, Health Score Potential, coaching, goals, rewards, and gamification, DHEP helps make wellbeing part of the long-term customer relationship.
Pharmacies
Pharmacies can extend customer relationships beyond prescriptions, vaccinations, screenings, and in-store consultations. By connecting preventive health touchpoints to digital follow-ups, reminders, health content, goals, and next-best-action prompts, DHEP can turn one-off transactions into ongoing health journeys.
Grocers and supermarkets
By linking nutrition, lifestyle goals, rewards, challenges, and personalized wellness content, DHEP helps grocers move beyond price-based loyalty and build deeper customer relationships around healthier choices and daily habits.
When combined with dacadoo’s Grocery Basket Score (GBS™), this engagement can become even more powerful. GBS™ helps grocers translate basket-level shopping data into simple, health-related insights, while DHEP can turn those insights into personalized goals, nudges, rewards, challenges, and ongoing wellbeing journeys. Together, DHEP and GBS™ can help grocers connect what people buy with how they engage, creating a more relevant and motivating health experience for customers.
Retail banks
Retail banks can use DHEP to connect health, lifestyle, and financial wellbeing. When people are healthier and more engaged in their wellbeing, they may be better positioned to make proactive decisions about their financial future, from planning and saving to managing risk.
Healthcare providers
Healthcare providers can use DHEP to support patient engagement before, between, and after care moments, including recovery. By providing personalized health insights, goals, reminders, educational content, and next-best-action prompts, DHEP helps patients stay connected to their health journey beyond the point of care. This can support more continuous communication, stronger participation, and more meaningful engagement across prevention, treatment, and recovery.
How dacadoo’s DHEP helps organizations build the engagement layer
The challenge for most organizations is not a lack of interest in wellbeing. The harder task is building the technology, intelligence, and engagement mechanics needed to sustain participation over time.
dacadoo’s DHEP provides a scalable, brand-owned customer engagement platform for health and wellness. Through DHEP API, DHEP White Label, dacadoo SaaS, and Health Score integration options, dacadoo enables organizations to launch their own branded health and wellness experience or integrate health engagement capabilities into an existing digital ecosystem.
Built for organizations operating in regulated and global markets, dacadoo is designed to support secure, privacy-conscious, and accessible health and wellness experiences at scale. The platform complies with GDPR, HIPAA, ISO/IEC 27001, ISO/IEC 27701, the European Accessibility Act, and WCAG 2.1 accessibility standards.
Together, these capabilities help organizations move from isolated wellness features or rewards-led campaigns to continuous, personalized, and measurable customer engagement.
Explore the future of digital health engagement with dacadoo’s DHEP
The future of digital health engagement will not be defined by more isolated features or reward mechanics alone. It will be shaped by experiences that help users understand their health, take meaningful action, and stay motivated over time.
dacadoo’s DHEP helps organizations build this kind of engagement layer: personalized, measurable, science-backed, and designed to support long-term customer value.
Get in touch with dacadoo to discover how DHEP can help your organization build continuous health engagement beyond rewards alone.
