Switzerland, 19 May 2026 – dacadoo, a Swiss-based global leader in customer engagement through its digital health engagement platform in preventative health, has entered a strategic partnership with Bradesco Vida e Previdência in Brazil.
As part of the collaboration, dacadoo will power Viva Longevidade, a white-label version of its award-winning Digital Health Engagement Platform (DHEP) deployed in Brazilian Portuguese. The platform is designed to encourage users to improve their health and well-being through a combination of behavioral science, artificial intelligence, and gamification.
The partnership marks another step in dacadoo’s expansion across Latin America and reflects growing demand among insurers for digital solutions in preventative health that drive customer engagement, increase customer retention, and promote healthier habits at scale.
The relationship between the companies began in 2022, when a pilot project using dacadoo’s platform was conducted among employees of the insurance group. The project achieved high levels of engagement and very positive results, demonstrating the effectiveness of dacadoo’s technology in promoting healthy habits and strengthening long-term customer relationships.
Following this success, Bradesco Vida e Previdência is now extending the solution to its customer base, using dacadoo’s digital health engagement capabilities to accelerate its innovation and digital transformation strategy.
Peter Ohnemus, CEO and Founder of dacadoo, commented, “We are very proud to partner with Bradesco Vida e Previdência, part of the Bradesco Seguros Group, one of the leading insurance groups in Latin America, to bring our digital health engagement platform to millions of people in Brazil. This collaboration reinforces our mission to make the world a healthier place and shows how our technology can support insurers in driving engagement, loyalty, and better health outcomes.”
Bernardo Castello, CEO of Bradesco Vida e Previdência, added, “We are constantly seeking innovative solutions to add value to our customers’ experience. The partnership with dacadoo allows us to offer a robust and personalized continuous care platform that encourages healthier habits and strengthens long-term relationships with our policyholders.”
About Bradesco Vida e Previdência
Bradesco Vida e Previdência, part of Grupo Bradesco Seguros, has operated in Brazil for more than four decades and protects its members through private pension and VGBL plans, as well as life and accident insurance. The company offers pension plan options across fixed income, variable income, and multimarket funds for different customer profiles. In life and accident insurance, where it is a market leader, Bradesco Vida e Previdência offers a broad range of products with coverage for various situations, including serious illness, loss of income due to involuntary unemployment, and personalized assistance services.
